How to calculate and improve your SaaS magic number metric

It’s one of the most active SaaS Slack community I’ve found and the members are great at sharing what they’re working on, ideas they have, questions, and of course helping others....

Through your nominations, some astute social listening, and our internal panel, we’ve compiled a list of THE ones to watch in 2023....

UI/UX is crucial to the success of every online business. The digital space is becoming much busier every day. There are currently about 1.88 billion websites and 5.5 million applications on Google and the App store....

I'm Jeffrey Vocell, Director of Product Marketing at Iterable. Prior to this, I led and grew the product marketing team for six years at HubSpot, as the company went from pre-IPO to where it is today....

We all want our SaaS orgs to run like a well-oiled machine. But what does that look like in practice? In economically turbulent times, it’s important that SaaS leaders are investing in marketing efforts that are going to lead to long-term, sustainable growth....

Every product marketer should always have customer needs at the forefront of their mind, whilst also focusing on how they can optimize the customer experience....

My name is Sushma Zoellner, I’m the Co-Founder at Kultivation, a growth acceleration practice that helps companies and people grow their businesses and careers. In this article, I’ll talk about the framework around career management my co-founder and I captured through our combined experience....

It’s the dawn of a new year, and as you prepare to face the challenges of 2023, we’ve got your back. How? By arming with all of the top actionable strategies from last year....

When I first joined the customer success team in the Singapore office quite a few years ago, I'm not going to lie, I honestly didn't know what customer success was. I spent a while trying to figure this out....

A high salary can turn heads, and a low one can drive away employees. Most importantly, salaries set the precedent for industries and can influence the value of your own career....

I'm really excited that Sales Enablement Collective reached out, and that I get to connect with you today on sales onboarding 101. If you've never built onboarding, then this presentation is for you....

Jacqueline Porter, Director of Product Management, addresses how to target customer pain points, while still remaining profitable....

I'm Bozena, Director of Marketing at Maze, and I'm the host for today's chat with Valeria, Senior Marketing Manager for Customer Marketing at Zendesk - and, as of September 2022, is now working on customer marketing programs at Airtable....

Your SaaS company has a magic word that hypnotizes investors: recurring revenue. It's much easier (and less expensive) to keep existing customers than acquire new ones....

If you want your business to succeed, you need to convert more trial users into customers. This is where user activation comes in. It’s not only an important step in the user journey but also one of the most important SaaS metrics that can determine your business’ long-term success....