How to calculate and improve your SaaS magic number metric

When I first joined the customer success team in the Singapore office quite a few years ago, I'm not going to lie, I honestly didn't know what customer success was. I spent a while trying to figure this out....

A high salary can turn heads, and a low one can drive away employees. Most importantly, salaries set the precedent for industries and can influence the value of your own career....

I'm really excited that Sales Enablement Collective reached out, and that I get to connect with you today on sales onboarding 101. If you've never built onboarding, then this presentation is for you....

Jacqueline Porter, Director of Product Management, addresses how to target customer pain points, while still remaining profitable....

I'm Bozena, Director of Marketing at Maze, and I'm the host for today's chat with Valeria, Senior Marketing Manager for Customer Marketing at Zendesk - and, as of September 2022, is now working on customer marketing programs at Airtable....

Your SaaS company has a magic word that hypnotizes investors: recurring revenue. It's much easier (and less expensive) to keep existing customers than acquire new ones....

If you want your business to succeed, you need to convert more trial users into customers. This is where user activation comes in. It’s not only an important step in the user journey but also one of the most important SaaS metrics that can determine your business’ long-term success....

My name is Gerry Hurley and I lead sales enablement globally for Tripadvisor’s B2B business. I'm honored to have the opportunity to share our approach to fast-tracking new hires to productivity....

With several years of experience leading product teams, Jacqueline knows how to drive a SaaS org to reach that product roadmap vision....

With the Future of SaaS Report 2022, we forecast the game-changing trends set to take the SaaS sector by storm in 2023 and beyond, as well as arming you with crucial insights on how to successfully implement them into your growth strategy, straight from some of the leading minds in SaaS....

OMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. Coined in 1996, FOMO is a term used to describe the stress people experience when they realize others are potentially having more fun than them....

Hi, I'm Nick Knuppe, Product Marketing Lead at Mollie, and I’m going to talk you through a topic I'm extremely fanatical about: Go-to-market – more specifically, how to launch an API into a market (or several markets) and keep it there....

Building a successful SaaS org isn’t just about growing your customer base, it's also about creating a firm foundation of trust with your existing customers to ensure solid retention...

The thoughtful implementation of AI-enabled customer success platforms can greatly enhance Customer Success Managers’ (CSM) ability to maximize the value of customer data and ultimately help reduce churn and improve the overall health of client relationships....

Valentina Thörner, Head of Remote and Support Quality at Klaus, maps out how to introduce strategic change in SaaS product teams....