How to calculate and improve your SaaS magic number metric

Through a mix of quantitative and qualitative research, in this report, we'll be loading you with actionable strategies from SaaS leaders on how diversity, equity, and inclusion can become a permanent, driving force in your org....

In this article, I’ll talk about how to adapt to anything and how to be a product chameleon....

Whether you’re a persona first-timer or veteran, B2B or B2C, this course is packed with the practical tips, real-life case studies, and expert advice you need to create, use, and roll out game-changing personas....

Fundraising raises a lot of questions. What kind should I go after? Who will invest in my company? What should I do? (And what shouldn’t I do?) Time to talk fundraising, let’s get into it!...

In this exclusive article, Senior Product Marketers Shishir Agrawal and Abishek Bathla tackle the delicate art of product market fit: From how to define it, to recognizing its importance, and utilizing it to give your product a solid, value-based foundation....

A Sales Development Representative (SDR) has one primary focus: sales prospecting. SDRs are responsible for a number of key tasks that are important for any SaaS company that wants to grow its marketing efforts....

My name is Larson Stair, I’m the CEO & Co-founder of Gondola.ai, a real-time sales enablement platform that helps to standardize best practices throughout the entire sales cycle in the live conversation....

In this discussion, we’re going to be looking into customer success within your organization's SaaS model, the importance of CS within your business strategy, and the key metrics that our panelists like to focus on....

My name is Leilani Carbonell, and I'm the Senior Manager of Customer Success at Tipalti. We help businesses modernize their financial operations so they can scale and reach their full potential. I'm so excited to be here to talk with you about people-centered leadership....

These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services....

A high-functioning SaaS org is like a well-oiled machine. And what do you need to keep it running? That’s right. The ideal set of tools....

Hi, my name is Yaroslav, and I'm a Product Marketing Manager at a company called MacPaw. We’re working on a productivity service called Setapp, which works as a subscription-based app store, but I'm not here to talk about my product....

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you....

When a SaaS company chooses a conservative business model, it’s often a surprise. Vendors that don’t seek big funding rounds and instead opt for a bootstrapped, cashflow-positive option are notable by their exception....

My name is Pablo Garcia Cano, and I'm a senior product marketing manager at Auctane. I'm thrilled to be here to share with you what I’ve learned about how to build and track the metrics that will bring the most value to your customers....