How to calculate and improve your SaaS magic number metric

It’s no secret that Product Marketers wear many hats. That said, one of (if not THE) most important things your company will rely on you to do -- is to bring their new product and service offerings to the market....

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there's one thing a company needs to grow more than anything: customers....

As a SaaS professional, you’re likely bursting with new marketing ideas and strategies to help achieve rapid growth within your org. But...

In this article, customer advocacy experts Jeni Asaba and Jennifer Susinski discuss how to make loyal champions out of your customers....

In Future of SaaS’s recent SaaS Landscape Report, we wanted to find out how Saas professionals think their C-suite is doing in relation to the gender divide, ethnicity, and socio-economic background....

I’m David Collard and I work at LinkedIn, where I lead the customer success team for our global clients' program out of EMEA. I've been working in and around customer success for about six years now, and in that time, I've seen considerable growth and change in our industry....

In 2021, 70% of companies with communities increased their budget for community building. That means, community-led SaaS growth is a successful growth model to invest in....

Through a mix of quantitative and qualitative research, in this report, we'll be loading you with actionable strategies from SaaS leaders on how diversity, equity, and inclusion can become a permanent, driving force in your org....

In this article, I’ll talk about how to adapt to anything and how to be a product chameleon....

Whether you’re a persona first-timer or veteran, B2B or B2C, this course is packed with the practical tips, real-life case studies, and expert advice you need to create, use, and roll out game-changing personas....

Fundraising raises a lot of questions. What kind should I go after? Who will invest in my company? What should I do? (And what shouldn’t I do?) Time to talk fundraising, let’s get into it!...

In this exclusive article, Senior Product Marketers Shishir Agrawal and Abishek Bathla tackle the delicate art of product market fit: From how to define it, to recognizing its importance, and utilizing it to give your product a solid, value-based foundation....

A Sales Development Representative (SDR) has one primary focus: sales prospecting. SDRs are responsible for a number of key tasks that are important for any SaaS company that wants to grow its marketing efforts....

My name is Larson Stair, I’m the CEO & Co-founder of Gondola.ai, a real-time sales enablement platform that helps to standardize best practices throughout the entire sales cycle in the live conversation....

In this discussion, we’re going to be looking into customer success within your organization's SaaS model, the importance of CS within your business strategy, and the key metrics that our panelists like to focus on....