How to calculate and improve your SaaS magic number metric

With the Future of SaaS Report 2022, we forecast the game-changing trends set to take the SaaS sector by storm in 2023 and beyond, as well as arming you with crucial insights on how to successfully implement them into your growth strategy, straight from some of the leading minds in SaaS....

OMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. Coined in 1996, FOMO is a term used to describe the stress people experience when they realize others are potentially having more fun than them....

Hi, I'm Nick Knuppe, Product Marketing Lead at Mollie, and I’m going to talk you through a topic I'm extremely fanatical about: Go-to-market – more specifically, how to launch an API into a market (or several markets) and keep it there....

Building a successful SaaS org isn’t just about growing your customer base, it's also about creating a firm foundation of trust with your existing customers to ensure solid retention...

The thoughtful implementation of AI-enabled customer success platforms can greatly enhance Customer Success Managers’ (CSM) ability to maximize the value of customer data and ultimately help reduce churn and improve the overall health of client relationships....

Valentina Thörner, Head of Remote and Support Quality at Klaus, maps out how to introduce strategic change in SaaS product teams....

It’s no secret that Product Marketers wear many hats. That said, one of (if not THE) most important things your company will rely on you to do -- is to bring their new product and service offerings to the market....

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there's one thing a company needs to grow more than anything: customers....

As a SaaS professional, you’re likely bursting with new marketing ideas and strategies to help achieve rapid growth within your org. But...

In this article, customer advocacy experts Jeni Asaba and Jennifer Susinski discuss how to make loyal champions out of your customers....

In Future of SaaS’s recent SaaS Landscape Report, we wanted to find out how Saas professionals think their C-suite is doing in relation to the gender divide, ethnicity, and socio-economic background....

I’m David Collard and I work at LinkedIn, where I lead the customer success team for our global clients' program out of EMEA. I've been working in and around customer success for about six years now, and in that time, I've seen considerable growth and change in our industry....

In 2021, 70% of companies with communities increased their budget for community building. That means, community-led SaaS growth is a successful growth model to invest in....

Through a mix of quantitative and qualitative research, in this report, we'll be loading you with actionable strategies from SaaS leaders on how diversity, equity, and inclusion can become a permanent, driving force in your org....

In this article, I’ll talk about how to adapt to anything and how to be a product chameleon....