How to calculate and improve your SaaS magic number metric

As someone who came from academia, rather than a SaaS background, I’m well aware of how people from different industries can bring new skills to the world of SaaS. Through my first-hand experiences, I’m going to demonstrate how this is possible....

The goal of every demand gen marketer has always been to increase demos, accelerate sales funnels, and connect with potential customers faster and easier. So what if you could access an entirely new and untapped channel rich in high intent leads ready to convert?...

Moving away from the 'checkbox' mentality and towards a business-oriented performance measuring system can be tricky, but the payoff is substantial....

This week we’re taking a look at product managers, the visionaries behind your SaaS GTM strategy....

It’s time to look in the mirror, be honest with yourself, and confront the elephant in the room: do you want to be the best you can be, or be another product marketer merely making up the numbers?...

In this article, I’m going to show you how to create a more personalized experience for your customers. There are many different factors that go into this, but don’t worry, I’m going to break it down into a few easy-to-digest talking points...

It’s no secret that we’re in the middle of a SaaS revolution. Okay, so you might think we’re a little biased, but according to Gartner, the industry is set to be worth $171.19B by the end of 2022....

Net Promoter Score (NPS) is a powerful tool for product and marketing teams. Leveraging NPS helps you (A) get closer to customers, (B) benchmark your business against the competition, and (C) understand how your products are perceived - including deficiencies in the current setup....

With experience in major organizations such as Dell and Github, Priscilla Aubrey has a wealth of experience and insight at her disposal....

How do we "effectively" market in the SaaS industry whilst also remaining committed to diversity, equity and inclusion. And how can we keep pushing it forward? 72% of people feel most advertising and communication doesn’t reflect the world around them....

In this article, I’m going to share some stories from my fundraising career that I've never shared anywhere else. Each story comes with a lesson I learned along the way. Hopefully, these lessons will help you as you embark on your journey to raise capital....

In this episode, we’re joined by Meiran Galis, CEO and Co-founder at Scytale AI, and a tactical leader in the realm of security compliance. Meiran has helped hundreds of high-profile SaaS companies build compliance programs for rapidly growing organizations....

As businesses prepare for a possibly turbulent 2022, they will rely on agile project management techniques to help them remain competitive and adaptive....

When you first launch a SaaS product, your team will likely undergo an exceptionally tense, constant battle of priorities. The possibilities are endless with a minimally viable product (MVP), a few core clients, and a growing list of tasks to tackle....

I understand that every company in every domain views and uses KPIs and metrics in a slightly different way. While I'm going to talk to you about how I leverage them in my work, don’t feel this is the only way you can do it....