How to calculate and improve your SaaS magic number metric

We believe that women professionals shouldn't have to choose between life progression and career progression. Instead, the two should work together in tandem. 🤝...

The world has evolved rapidly over the last few years, and that’s not going to stop. We all need to be thinking about the changes we can expect to see in the coming years, and how we as SaaS leaders can prepare for them....

I’ve been gathering the drive and motivation to build a digital product for a few years, and last December I started building my first SaaS....

Well, it isn't as straightforward as it would sound until I put it this way, 'Sales support is any other entity of an organization that can filter or analyze data and resources to make the task of salespeople a breeze.'...

This playbook is applicable to most business software categories, including those with complex data input, process integration, or configuration challenges,...

It goes without saying that Saas orgs want to grow and scale, right? Whether you're a hot new startup, mid-growth, or a late-growth established brand, all SaaS orgs want their revenue to skyrocket....

Meiran has worked with hundreds of SaaS companies, including small startups and Fortune 500s, and built compliance programs for rapidly growing organizations. He’s passionate about implementing security controls that leverage automation, reduce the cost of compliance, and mitigate business risks....

As someone who came from academia, rather than a SaaS background, I’m well aware of how people from different industries can bring new skills to the world of SaaS. Through my first-hand experiences, I’m going to demonstrate how this is possible....

The goal of every demand gen marketer has always been to increase demos, accelerate sales funnels, and connect with potential customers faster and easier. So what if you could access an entirely new and untapped channel rich in high intent leads ready to convert?...

Moving away from the 'checkbox' mentality and towards a business-oriented performance measuring system can be tricky, but the payoff is substantial....

This week we’re taking a look at product managers, the visionaries behind your SaaS GTM strategy....

It’s time to look in the mirror, be honest with yourself, and confront the elephant in the room: do you want to be the best you can be, or be another product marketer merely making up the numbers?...

In this article, I’m going to show you how to create a more personalized experience for your customers. There are many different factors that go into this, but don’t worry, I’m going to break it down into a few easy-to-digest talking points...

It’s no secret that we’re in the middle of a SaaS revolution. Okay, so you might think we’re a little biased, but according to Gartner, the industry is set to be worth $171.19B by the end of 2022....

Net Promoter Score (NPS) is a powerful tool for product and marketing teams. Leveraging NPS helps you (A) get closer to customers, (B) benchmark your business against the competition, and (C) understand how your products are perceived - including deficiencies in the current setup....