How to calculate and improve your SaaS magic number metric

Identifying your ICP is an essential component of nailing down your pricing strategy. What price are your customers likely to accept? Is your use case going to be essential enough that it justifies the price for them?...

Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar brands, you're thinking about it all wrong....

At some point, every startup understands that it needs to get security compliant, whether that’s with SOC 2, ISO 27001, GDPR, CCPA, or CMMC – the frameworks are countless....

In the grand finale of our women in SaaS series, we arrive at the core mission statement of this saga: Enabling women to become the best leaders they can be!...

Minna is a passionate customer success advocate with over a decade’s experience in delivering innovation in the tech space. Minna knows that for SaaS companies, innovation stems from education, both in how we relate to customers and in how we train our teams to meet customer needs....

Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through feedback....

Many of you have probably heard of Calendly. We’re experiencing hyper-growth right now, but how have we built our enablement function to keep up with this growth, and what does it look like today? Stick around and I’ll tell you....

We believe that women professionals shouldn't have to choose between life progression and career progression. Instead, the two should work together in tandem. 🤝...

The world has evolved rapidly over the last few years, and that’s not going to stop. We all need to be thinking about the changes we can expect to see in the coming years, and how we as SaaS leaders can prepare for them....

I’ve been gathering the drive and motivation to build a digital product for a few years, and last December I started building my first SaaS....

Well, it isn't as straightforward as it would sound until I put it this way, 'Sales support is any other entity of an organization that can filter or analyze data and resources to make the task of salespeople a breeze.'...

This playbook is applicable to most business software categories, including those with complex data input, process integration, or configuration challenges,...

It goes without saying that Saas orgs want to grow and scale, right? Whether you're a hot new startup, mid-growth, or a late-growth established brand, all SaaS orgs want their revenue to skyrocket....

Meiran has worked with hundreds of SaaS companies, including small startups and Fortune 500s, and built compliance programs for rapidly growing organizations. He’s passionate about implementing security controls that leverage automation, reduce the cost of compliance, and mitigate business risks....

As someone who came from academia, rather than a SaaS background, I’m well aware of how people from different industries can bring new skills to the world of SaaS. Through my first-hand experiences, I’m going to demonstrate how this is possible....