How to calculate and improve your SaaS magic number metric

If you have anything to do with a product, you’ll know that messaging and positioning are absolutely integral to your responsibilities. Don’t believe us? Just refer to the 92% of respondents in the State of Product Marketing Report who confirmed this to be the case....

Bringing a new product or feature to market requires careful planning and a whole lot of cross-functional collaboration in order to be successful....

Building a customer advocacy program can really accelerate your business and drive revenue! The ultimate goal for any department within an organization is to have a representative at the table during those crucial C-suite meetings. We want to convince senior stakeholders that you can drive results....

Today, we’ve moved into subscription models that are sold both to businesses and individuals....

For as long as humans have been around, storytelling has been an integral part of life. It’s an incredibly valuable way of building connections with others, making things memorable, and communicating in a way that keeps people engaged....

While the product operations discipline does have the word ‘product’ in it we need to remember that product management is not the only player in the development of products....

June 14 - 16 | Online Accelerate the capabilities of your SaaS product to drive rapid growth. We want to help B2B SaaS companies...

Rejoice! Things are looking up for female leaders. In a 2020 article, CNBC reported that women were promoted to 12% of CEO positions in America’s top 500 companies....

When it comes to B2B marketing, you're not going to get very far with a 'one-size-fits-all-approach'....

At Klarna, we’ve certainly built up our credibility in terms of utilizing growth. Don’t believe me? Well, we managed to go from 500,000 to 5 million users in one year....

While the journey of each startup is truly unique and can not be compared to one, I couldn’t help myself from seeing very interesting patterns....

In this article, I’m going to share with you some of the unique and new initiatives I developed to ensure better alignment with customer success....

For any customer success team in its early stages, a trusty, well-oiled customer onboarding process is something you’ll inevitably iron out in time; no one’s expecting you to get it right straight away....

A couple of months ago, we raised at Claap a $3M pre-seed with Headline (Hello 👋), LocalGlobe (Heyy 👋🏽) and 30 business angels after having received around 20 term sheets in 3 weeks....