Members-only Artificial Intelligence Personalize your B2B marketing with AI In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....
Members-only Organizational Change Change management in product teams - a discussion When leading a large change, you have to make it clear how it's going to impact both customers and your team. Here, 3 leaders discuss their strategies....
Members-only Data & Insights SaaS Tools of Choice survey 2022 - take part today! This definitive list will outline the best tools out there for SaaS organizations, but we need your help to build it. Take part in the survey!...
Members-only Acquisition & Monetisation Pricing and packaging: how high-growth SaaS startups can crack the code I’m going to break down the many pricing and packaging pitfalls into 10 common mistakes. I hope after reading, you'll be able to spot these mistakes early, and this will help you to execute pricing and packaging with realistic goals that are deliverable....
Members-only Customer Success Setting expectations for customers throughout the journey Part of providing a great experience lies in managing realistic customer expectations. Overpromise and under deliver, and you may find yourself without repeat custom and a very damaged reputation....
Members-only Sales Revenue operations - the new key to unlocking growth? Leore Spira, Head of Revenue Operations at Buildots (and former Head of Revenue Operations at Syte), talks enablement, operations, and the rapidly changing organizational structures of today....
Members-only Data & Insights Scaling your data team at SaaS hypergrowth Scaling your data team is a fairly complex topic, Greg Waldman, Senior Director of Business Intelligence at Toast, is here to break it down....
Members-only Data & Insights 22 SaaS predictions for 2022 A new year has just begun, and we can’t wait to see what it brings… So much so, we invited a variety of SaaS organizations and experts to help us predict what the next 12 months have in store for our favorite sector....
Members-only Customer Success The cycle of customer success: a blueprint for customer success teams After spending over 15 years in customer success, I've recognized some distinct patterns in how the best customer success teams are run. I’ve created a comprehensive yet simple approach that you can use to avoid many of the mistakes that I made....
Members-only Customer Success Customer advisory boards and feedback loops [Q&A with Dropbox] Customer Advisory Boards allow customers to give candid feedback on their experience with your company, and we spoke with Bree Bunzel, Head of Global Customer Marketing at Dropbox, who answered questions around building Customer Advisory Boards and customer feedback loops....
Members-only Newsletter SaaSFix: Future of SaaS newsletter [December] Customer engagement metrics, remote CMOs and raising product prices in this month's edition of SaaSFix....
Members-only Sales How to improve sales team training sessions Sales training is one of the most nerve-wracking but rewarding things you can do. It’s your chance to set the product and product manager up for success, push positioning to drive future development in the direction you think it should go, and of course, directly impact revenue potential....
Members-only Customer Retention Improve employee retention and supercharge growth by hiring for the future Malin Skoglkund, VP of Sales and Customer Success at Meltwater, has developed and promoted somewhere close to 100 customer success managers and directors throughout her career, and she's here to tell you how....
Members-only Future of SaaS Everything you missed in 2021 What's a year it's been… Despite everything, we haven't stopped. 💪 Events, webinars, podcasts, reports, live broadcasts, you name it - we've churned out top-quality content, all year round, just for you....
Members-only Leadership & Strategy Are remote CMOs the future? Liam Martin, CMO and Co-Founder of Time Doctor, discusses the future of remote working, what it means to CMOs, and what they need to build a successful remote marketing team....