How to calculate and improve your SaaS magic number metric

According to Gallup, fully engaged customers offer 23% more revenue on average, but getting the balance right between newer, lower-tier customers and more established big spenders can often feel like you’re borrowing from Peter to pay Paul....

Through your nominations, some astute social listening, and our internal panel, we’ve compiled a list of THE ones to watch in 2022. We want to introduce you to the trailblazers, the rising stars, and the champions of SaaS, who have all gone above and beyond for their respective callings....

Transforming a company to a product-led approach is no easy task. Especially when your first job is building out the product department itself....

In this article, I’ll discuss org design and specifically restructuring sales enablement to mimic a traditional product dev team in order to build the sales enablement organization in a way that makes accessing investment dollars based on proven outcomes achievable and maximizes your impact....

B2B events are paramount for networking, generating high-quality leads, increasing brand awareness, and reaching a large target audience. The majority of event marketers believe events are the most effective marketing channel over emails, content, and digital marketing....

Through a mix of qualitative and quantitative data, we take a look at the make-up of the SaaS sector to uncover how - both individually and collectively - we can begin to make a difference....

There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....

Over many years of working with some of the largest companies to deliver their educational programs at scale, we recognized a pattern in the structure of the most successful programs....

Drive customer retention, achieve true agility and manage the feedback loop in this month's edition of SaaSFix....

The shift from a startup to a scale-up SaaS business can be a bumpy transition. Luckily Kyle Racki, Co-Founder and CEO of Proposify, is on hand to talk us through the right time to transition, learning to let go and the scale up mentality....

Since Peter Drucker coined the term “knowledge worker” in his 1959 book, The Landmarks of Tomorrow, product designers, developers and marketers have sought to tap into this high-value market space with new products and technology....

You’ve got metrics, you’ve got a business plan, and you’ve got customers but something’s still not right. SaaS metrics are a firehose, but you can see a lot if you know what to look for....

I want to talk about value propositions because I think most out there suck, they really do. I’ll share a case study from my own experience crafting a differentiated value proposition at my organization, taking you through how we approached it step by step....

It can feel like an up-hill struggle, trying to re-engage customers who’ve been lost to churn and are therefore no longer part of your clientele. It’s a situation all businesses will find themselves in at some point. The solution? Have a strong customer success strategy in place....

Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....