Members-only Membership content Drive adoption and expansion with a B2B post-sale journey At Gong, we've had a lot of experience navigating customer onboarding and the post-sale space.Today, I’m going to show you how to do just that....
Members-only Customer Success How to create awesome product tours your customers will love No one wants their customers to feel alienated and lost. Luckily, there’s a simple solution that can make your users feel right at home from the get-go, and they’re called product tours....
Members-only Membership content Bridging borders, inspiring customers: Key strategies for impactful global marketing programs Unlock the secrets to crafting global customer initiatives that truly stand out with Google's Emi Wayner...
Members-only Artificial Intelligence ChatGPT vs Claude: Which is better for growing your business? There are two principal AI tools that seem to be getting the most attention: Claude and ChatGPT. So to save you time, we decided to delve into precisely which tool yields the best results for your business growth....
Members-only Membership content Ditch feature selling: 5 ways to craft customer stories that sell Today, I'll share the top five differentiators that have emerged - packaged into what I call the "TRUST checklist."...
Members-only Marketing 5 things I wish I had known before my first year as a manager Stepping into a management role for the first time can be daunting. As a Senior Product Marketing Manager at Nayax who recently took on managing a team, I learned a lot during my initial foray into leadership....
Members-only Membership content Scaling your SaaS startup? How to assemble a high-impact leadership team CEO and Founder Hope Horner outlines how to build a stellar leadership team when your SaaS business is in hypergrowth....
Members-only SaaScast: Discovering the future of customer success Customer success is the heartbeat of SaaS companies. It's what keeps customers happy, loyal, and coming back for more. In the...
Members-only Artificial Intelligence Top AI-driven saas companies to scale and achieve retention With qualitative and quantitative insights from the leading minds in SaaS, this article showcases how AI can scale your SaaS org at pace today....
Members-only Sales From crickets to conversions: crafting BOTF articles that drive sales Readers won’t reach into their pockets if you don't convince them you're the solution they're looking for. Let'd delve into those solutions here....
Members-only Membership content Vision: the key to differentiating your SaaS brand Even in the current business climate, there’s never been a better time to be a B2B SaaS marketer. With the exponential growth of SaaS solutions in virtually every industry, marketing has arrived as a driving force of differentiation and, as a result, growth....
Members-only Product Management 7 top examples of product-led growth in SaaS In this article, we’re gonna learn from the real heavy-weights in the arena to find out how your product led strategy can pack a serious punch!...
Members-only Membership content The 4 surprising SaaS buying trends reshaping growth strategies Get ready to challenge your assumptions of what truly drives efficient growth in today's climate with 2 SaaS industry giants....
Members-only Product Management Product-led metrics unpacked: Measuring your product-led success This guide cuts through the complexity and provides a roadmap to help you evaluate your PLG strategy and ensure you're on the right track....
