How to calculate and improve your SaaS magic number metric

Gaining new clients is only the first step to having a successful customer base. It is just as important, if not more, that you are focusing on your current customers and have strategies put in place to make them want to stay with you and continue to purchase your product/service....

Tanya Strauss, Director of Customer Success Advocacy at ServiceNow, discusses tips on fostering creativity in your team, aligning CS with account management, and unexpected allies....

Maya Grossman, VP of Marketing at Canvas shared her views on the value of diverse teams, her hiring best practices to get it right, how to go about getting stakeholder buy-in, and more....

In this article, I’ll talk about onboarding both on a technical and strategic level, how we can flip the script for deeper impact, what onboarding is not, and I’ll finish by introducing the concept of re-onboarding....

Rupal Nishar, AVP of Customer Success at Netomi, outlines how to predict churn before it even happens by sharing key metrics, warnings signs, and actionable advice every SaaS organization should be tracking....

Today’s the day you’ve been waiting for! We’ll be announcing the winners of The Future of SaaS Awards today, tomorrow (September 15), and the next day (September 16), at this year’s Future of SaaS Festival....

Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers....

On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Mary Poppen, Chief Customer Officer, Glint Linkedin. Mary discusses how employee engagement affects customer satisfaction....

You voted en-masse across nine categories for your peers and the SaaS products that matter to you, and we are thrilled to be presenting you with your finalists....

Around the world, almost half of companies don't allow their employees to work from home. And, out of 56 companies that allow remote working, only 16% of those are exclusively hiring for remote people....

My name's Matt Graney, I'm VP of Product at Celigo, and in this article, I'm going to talk about building the metrics that matter to product leaders. Celigo is an integration platform but the lessons I cover will apply no matter what product you're involved with....

On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Gabriella DeFlorio, CEO & Founder of Prelay. Gabriella discusses defining sales goals, setting OKRs to support sales and revenue, and why timing is the most important thing when it comes to content....

Minna Vaisanen, Head of Customer Success at Growth Engineering joined us for a Q&A ahead of The Women in SaaS Summit. Here she discusses the main indicators of inclusivity, how to tell if a company’s culture is right for you, and how to measure inclusivity in the workplace....

Sallianne Buttsworth, Financial Controller at Century Tech joined us for a quick Q&A ahead of The Women in SaaS Summit. Here she discusses the gender divide in finance, the women who inspired her during the early years, and how she became a mentor....

Saleswhale’s Catherine Farley, Director of Marketing, and Brandon Gargan, Director of Sales, discuss bridging the gap between the two, common reasons for misalignment, and the nature of the relationship between the teams at Saleswhale....