How to calculate and improve your SaaS magic number metric

Saleswhale’s Catherine Farley, Director of Marketing, and Brandon Gargan, Director of Sales, discuss bridging the gap between the two, common reasons for misalignment, and the nature of the relationship between the teams at Saleswhale....

Here’s the truth: Companies have gotten very good at selling potential outcomes, but most companies are still not very good at teaching customers how to achieve those outcomes....

Welcome to SaaSfix. Featuring product development team structures, leveraging blog content and why women are leaving SaaS....

Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....

My name's Christine McHone, and I'm a Senior Customer Success Manager at Slack. In this article, I’ll explain how customer success at Slack has navigated the new normal of remote work in light of the global COVID pandemic....

As a specialist SaaS VC, we’ve seen a massive shift over the past year as investors across public, as well as later-stage private markets, got excited about our sector....

On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Suresh Krishna Madhuvarsu, Managing Partner at Product10x. Suresh discusses product launches for enterprise customers, the importance of setting goals and what makes a successful product launch....

Aly Wood, Customer Success at Articulate, sat down with Dena Upton, Chief People Officer at Drift, to discuss the concept of people powered growth and how it’s enabled Drift to scale at full speed....

On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ashutosh Garg, CEO, and Founder of Eightfold.ai. Ashutosh discusses scaling a SaaS company at speed, the importance of feedback, and how pricing can change the perception of your product....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

The Future of SaaS Festival is back for its fourth edition. Join us on September 14-16 for 25+ hours of action-led talks from the likes of Zoom, Amazon Web Services, Twilio, Slack, plus loads more to be announced....

​On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Dan Farley, VP of Customer Success at Seenit....

Priscilla Tenggara, Senior Product Marketing Manager at Sellics, discusses: how to determine if your current positioning is working, tips for running ads on social media, examples of positioning done right, plus more....

Sales is a complex and competitive business - and never more so than when deciding who gets the credit for what: who gets the commission and, just as importantly, who gets the recognition?...

The tech industry lags woefully behind the rest of the job market when it comes to hiring women. More worrying still is that a total of 2.5 million women left the workforce last year and were also twice as likely to be furloughed or laid off than their male counterparts....