How to calculate and improve your SaaS magic number metric

Many organizations are turning to customer education as a solution to improve retention, increase spend, and drive customer satisfaction and loyalty. But what exactly is included under “customer education”?...

On this week’s episode Gemma Davies, Community Manager at Future of SaaS is joined by Amir Jirbandey, Head of Growth at Papercup. Amir discusses his approach to growth at Papercup, the data that informs his decisions, and the department most crucial to driving growth....

In this article, we’ll be sharing 20 important metrics for SaaS marketing, ranging from acquisition metrics to monetization metrics. We’ll explain what each metric is, how they can be tracked, and most importantly, why they should be tracked....

In this article, I’ll be discussing the customer success metrics you should be tracking at each and every stage of the customer lifecycle. With them, you can drive retention and ensure your customer success function is successful in delivering value to the customer....

Kalyn Lewis, Head of Customer Success at Visme took the time to answer our community’s customer success questions after her presentation 'How customer success can feed into product development’ at this year’s Future of SaaS festival....

How would you like to get your hands on some FREE exclusive video content from the last super successful CS Fest to whet your appetite for what’s to come? Delivered by Mary Poppen, Chief Customer Officer, Glint at LinkedIn, it’s a presentation you reallllly don’t want to miss....

June 9-10 2021 Online The Customer Success Festival returns on June 9-10, and this time we're leaving no stone unturned... Discover...

Community-led growth is a go-to-market strategy that relies on an engaged community of customers as a tool for acquiring new customers, retaining existing customers, and expanding your business reach....

We’ve seen such strident leaps already that it’s difficult to imagine the innovation that lies on the horizon of the next year, and while we don’t have a crystal ball we do have a community of specialist SaaS practitioners who lent us their expertise to forecast the year ahead....

Nicholas Ghitti, Head of Growth at Tymeshift took the time to answer our community’s burning questions after his presentation ‘How sales teams can work with other departments to drive growth at this year’s Future of SaaS festival....

On this week’s episode, Spencer explains how to better manage the feedback loop for customers, his preferred methods for collecting feedback, tips for creating an effective feedback loop, and how to implement it to full effect....

When a company has a high customer retention rate, buyers return to purchase products or services on more than one occasion. When retention rates are high, this bodes against customer churn rate....

My name is Diego Gomes, I am the CEO and founder of Rock Content, and in this article, I'm going to discuss interactive content ideas for each stage of the buyer journey....

The process of defining and grouping consumers into subsets based on attributes like need, want, and motivation, helps you make more actionable and informed decisions about who to reach with the right content at the right time....

A well-defined user persona can unlock all kinds of valuable information when it comes to user experience and product performance, and in this article, we’ll explain how....