How to calculate and improve your SaaS magic number metric

2020 is drawing to a close, and safe to say, it’s been filled with surprises. But through all the uncertainty, the SaaS...

Lots of customer retention—the ultimate goal for SaaS businesses like yours. Keeping churn rates low and long-term subscriptions ticking over is what...

Working as a product marketer in a SaaS company, you are probably working on a lot of activities related to onboarding, driving adoption,...

A lack of clear values can lead to culture debt, lacking accountability, and issues with hiring, to name a few, all of which can have a detrimental impact on a business....

Dashboards are often a place where impact can be had when it comes to design improvements. A dashboard done well can increase retention, utilization, and boost your NPS score, but how do you create a value-based dashboard and reap these rewards?...

With more and more professionals working from home, there’s a massive surge of interest in using SaaS collaboration tools. But with so...

In SaaS, your success depends on a solid rate of new subscribers (customer acquisition) and healthy rates of subscriptions (the customer retention bit). Here's how to maximize your strategy....

Software is complex—it’s a very broad industry. And there are different areas to wrap your head around. So, we’re here to make it a little easier with this look into the three main ‘as a service’ industries....

Zuora, along with many other companies, has been studying the data and helping companies adapt as we begin to reboot to this new normal. PwC noted that objectives and goals are still similar, but how we act on them is going to be different....

With millions of people now working remotely, videoconferencing has become the new pulse of the workplace....

Over the past three months, founders have navigated tumultuous times, stabilized financial positions, pivoted product messaging, and mobilized remote workplace culture. Now, many founders contemplate the next critical decision....

Having worked in sales as well as other areas of the industry, his insights shone a light on how best to work together and get the most out of everyone’s skill sets....

Speaking at the Sales Enablement Summit in San Francisco, Nick Salas explained the significant impact bringing each department together through aligning the metrics of the business had on his team at Workfront....

Stacey Wells Justice gave a fascinating insight into the world of sales enablement from her unique perspective. Having worked in the sales marketing team, she went on to create a new enablement team at Workfront....

Brenda Harris, Senior Sales Enablement Manager at Oracle gave a brief history of sales enablement and what it entails, before detailing how best to approach sales training...