Members-only Sales Salespeople don't give a sh*t. Here's what you can do about it. I'm going to give you some areas that you can focus on to either help your team roll out a plan, that you should be focused on when implementing a training or going into some sort of presentation....
Members-only Sales Conversations not content: how sales enablement lost its way From observations on the changes in the role over the past ten years, to fantastic insights on how to get your reps hitting quota, Steve's masterful take on sales enablement is one to really sink your teeth into....
Members-only Sales Sales enablement scaled down: problems facing small startups Shilpa Prasad gave a great talk on the problems facing a small startup like hers, YouNoodle, in the context of sales enablement, sales leadership and the overall world of sales....
Members-only Sales Managing the change through enablement Stepping into a new sales enablement role is tough. Even if you'd had great successes in the past, one size certainly does not fit all. Kira Greer has a career spanning almost 20 years in sales roles. In that time, she's made some mistakes and shared them with us at the San Francisco SES....
Members-only Sales Establishing your sales enablement republic Bruce Campbell has built a Sales Republic. Speaking at the San Francisco SES, Bruce explained what is meant by that term, why he sees sales enablement in this context, and how he executed his very own sales enablement republic....
Members-only Data & Insights Growth hacking with real-time competitive intelligence Pere Codina believes battle cards, when utilized correctly, can help close deals. Talking us through what makes good enablement content, Pere highlights that information has to be current and easily accessible to your reps....
Members-only Sales Scaling sales enablement: a product marketing perspective Sapphire Reels took us through a case study and provided practical tips for scaling sales enablement to win the hearts of your sellers while driving the right value-selling behaviors....
Members-only Sales Drive more efficient sales through smarter sales enablement 'What is sales enablement?' Asked Scott King at the San Francisco SES. Not only asking what, Scott took us through specifically how to make sales enablement better at doing what it is supposed to do....
Members-only Sales From sales enablement to sales performance Sales performance is focused on transforming an entire organization to sell more, better....
Members-only Sales The dark arts of data: evolving from sales training to sales productivity We're going to step through why we should prioritize data and analytics, what we should be looking at and give you guys some actionable metrics that we can start to track....
Members-only Data & Insights How to get results with competitor analysis Product marketers using competitor analysis gain access to a wealth of invaluable information, using their findings to spot what’s worked well, and which launches have been met with a lukewarm response....
Members-only Marketing How to nail your product messaging There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role in customers’ perception of whether a product is awesome, or just ‘OK’....
Members-only Promoted Posts Run better experiments and improve your growth "In Marketing and Product, you need to slow down to go faster. If you reflect on what you're working on, and continue thinking about why ideas succeed or why they fail, you will continue to grow." David Ly Khim explores how his Hubspot team prioritize experiments and why they embrace failure....
Members-only Operations How HubSpot Academy was built: 5 lessons to learn "Why do we talk about our users as if we're running a military sting operation on them?" Eric Peters wants to help "inject some humanity back into your product-led growth strategy" and shows "5 ways that HubSpot has bet its business on a flywheel model."...
Members-only Product Management Building a successful partnership between Product Marketing and Product Management Caroline Hynes, Director of Product at Zendesk, begins to unravel the complex , and in her eyes, too easily forgotten relationship between the PM and PMM. She offers her experience in making this partnership as fruitful as possible, and in the process, building the best product possible....
