Richard Shotton

x close

Nothing to display...

or view by:

Richard is the author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.

Post

Membership content

Hacking human nature: How applying behavioral science can make your product appear better value

SaaS Alliance was founded in early 2020 with a mission of creating a one-stop-shop of resources, content, and learning materials for those in SaaS.

Let’s drive innovation, evolution and growth. Together.