Richard Bracchi

'What is sales enablement?' Asked Scott King at the San Francisco SES. Not only asking what, Scott took us through specifically how to make sales enablement better at doing what it is supposed to do....

Sales performance is focused on transforming an entire organization to sell more, better....

We're going to step through why we should prioritize data and analytics, what we should be looking at and give you guys some actionable metrics that we can start to track....

"In Marketing and Product, you need to slow down to go faster. If you reflect on what you're working on, and continue thinking about why ideas succeed or why they fail, you will continue to grow." David Ly Khim explores how his Hubspot team prioritize experiments and why they embrace failure....

"Why do we talk about our users as if we're running a military sting operation on them?" Eric Peters wants to help "inject some humanity back into your product-led growth strategy" and shows "5 ways that HubSpot has bet its business on a flywheel model."...

Caroline Hynes, Director of Product at Zendesk, begins to unravel the complex , and in her eyes, too easily forgotten relationship between the PM and PMM. She offers her experience in making this partnership as fruitful as possible, and in the process, building the best product possible....

Ana Andres del Valle, Principal Solutions Architect at Twilio, preaches the power of communication. She maintains that products are becoming less and less about what they are, but more about the experience that they enable. Communication stands at the heart of this enablement....

Adam Kraft, ML Engineer at Google, shares his expertise on AutoML. "It exceeds ML experts at many different tasks. It allows non-experts to solve machine learning problems. But, how do we push into new areas? How do we lower the barrier to entry for people that want to use it?"...