Saima Chadney

Saima’s passion for writing and creative design has led to her developing an interest in content marketing, specifically focusing on learning more about writing blogs and social media content.

Members-only

B2B marketing events strategies: before, during, and after

B2B events are paramount for networking, generating high-quality leads, increasing brand awareness, and reaching a large target audience. The majority of event marketers believe events are the most effective marketing channel over emails, content, and digital marketing....

How to boost your customer retention with social media

Members-only

Leadership & Strategy

How to boost your customer retention with social media

Social media is one of the best channels to use to improve your retention. With over 3.6 billion people using social media globally, it’s not only great for reaching out to wider audiences, but also for getting to know and engaging with current clients....

How to run and structure effective agile team meetings

Members-only

Leadership & Strategy

How to run and structure effective agile team meetings

Your employee's time is vital. To be agile in your organization, you need to host meetings that are quick, well organized and productive....

Members-only

Marketing

How is email marketing important to improving customer retention?

Despite the rising competition from social media, email marketing continues to be one of the most effective tools for B2B marketing. It’s great for product awareness and generating new leads, but also for boosting customer retention....

Members-only

Customer Success

The best types of customer retention programs and how they could help your B2B Brand

Gaining new clients is only the first step to having a successful customer base. It is just as important, if not more, that you are focusing on your current customers and have strategies put in place to make them want to stay with you and continue to purchase your product/service....