Silvia Frucci

Senior Product Marketing Manager at Castor. Evangelist of data-driven product marketing, passionate about customer engagement, analytics and pricing.

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Leadership & Strategy

5 Lessons I've learned when pricing

Pricing is the monetary proof of the organization’s understanding of its customers and its products. Good pricing leads to a healthy business: increased profits and sales, and (arguably) most importantly, generates engagement within the organization and with the customers....

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