Acquisition & Monetisation

Tips and tactics for engaging, converting, and retaining customers. Think go-to-market strategy, competitive intel, pricing, product marketing, and campaign optimisation.

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How to measure and increase activation rate for SaaS

If you want your business to succeed, you need to convert more trial users into customers. This is where user activation comes in. It’s not only an important step in the user journey but also one of the most important SaaS metrics that can determine your business’ long-term success....

How did we raise $3M pre-product… with a simple slide deck?

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Acquisition & Monetisation

How did we raise $3M pre-product… with a simple slide deck?

A couple of months ago, we raised at Claap a $3M pre-seed with Headline (Hello 👋), LocalGlobe (Heyy 👋🏽) and 30 business angels after having received around 20 term sheets in 3 weeks....

Which channels should you focus on for ABM?

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Marketing

Which channels should you focus on for ABM?

You've identified target accounts and created tailored content. But how do you deliver it effectively to your target ABM audience?...

Pricing and packaging: how high-growth SaaS startups can crack the code

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Acquisition & Monetisation

Pricing and packaging: how high-growth SaaS startups can crack the code

I’m going to break down the many pricing and packaging pitfalls into 10 common mistakes. I hope after reading, you'll be able to spot these mistakes early, and this will help you to execute pricing and packaging with realistic goals that are deliverable....

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Acquisition & Monetisation

Pricing your SaaS offering

My name's David Wadler, and I am Co-Founder and CEO of Vendorful. I'm also an investor in a variety of startups, almost all of which are SaaS businesses. In this article, I'm going to go through some ideas about how you can start to think about pricing SaaS....