Customer Retention

SaaS advice articles covering the essential steps for customer retention, including how to lower your churn rates, and strategies for ensuring your customers decide to subscribe to your product on the long-term.

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Why should customer success be at the heart of SaaS strategy?

SaaS companies are missing a trick by not implementing a customer success strategy at the core of their operations. Check out this article to find out why....

Improve employee retention and supercharge growth by hiring for the future

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Customer Retention

Improve employee retention and supercharge growth by hiring for the future

Malin Skoglkund, VP of Sales and Customer Success at Meltwater, has developed and promoted somewhere close to 100 customer success managers and directors throughout her career, and she's here to tell you how....

A practical playbook to B2B customer renewal

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Customer Retention

A practical playbook to B2B customer renewal

In this article, I’ll share a practical and actionable renewal management strategy that enables you to identify and escalate accounts at risk of churn....

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Customer Retention

Context conquers everything

In this article, Nate Fiedler shares a framework of essential contextual elements and explains how applying these to our work can help us better understand the context with our customers and ultimately, see the bigger picture....

Customer success metrics that drive 95% retention

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Customer Retention

Customer success metrics that drive 95% retention

In this article, I’ll be discussing the customer success metrics you should be tracking at each and every stage of the customer lifecycle. With them, you can drive retention and ensure your customer success function is successful in delivering value to the customer....