Data & Insights

If you’re aiming to build a sustainable growth engine in your startup, the first thing you need to do is define what you mean by growth. Let me put on my teacher hat and tell you what I mean....

When a SaaS company chooses a conservative business model, it’s often a surprise. Vendors that don’t seek big funding rounds and instead opt for a bootstrapped, cashflow-positive option are notable by their exception....

At the SaaS Metrics Summit, we were lucky enough to be able to sit down with three leaders from the world of SaaS, who shared with us their insights on the metrics that matter most as you scale your organization....

Ever wondered how to use customer feedback to build world-beating software and become a household name? Then you’ve come to the right place....

What would it feel like if you could chat with your prospects here and now from this article? No sitting around waiting for intent signals. No banner ads with pesky redirects. Well, it’s here....

With the increase in number of SaaS products, investors today have a large pool of startups to consider from. Here are the top 10 metrics that investors look at!...

This definitive list will outline the best tools out there for SaaS organizations, but we need your help to build it. Take part in the survey!...

Scaling your data team is a fairly complex topic, Greg Waldman, Senior Director of Business Intelligence at Toast, is here to break it down....

A new year has just begun, and we can’t wait to see what it brings… So much so, we invited a variety of SaaS organizations and experts to help us predict what the next 12 months have in store for our favorite sector....

How do successful SaaS organizations measure retention and what on earth do they with the results, I hear you cry? Well, we surveyed 100 SaaS pros to find out how they track, review and utilize retention and churn metrics, and here are the results....

OKRs are a crucial cog in the machine that will drive you to the top, so if you’re a newbie to the world of OKRs, it’s high time you started paying more attention to them. Here, we outline some of the mistakes companies make - and how they overcome them....

No matter what service is being provided, growth is one of the main objectives of any SaaS company. We use growth as a barometer of business success, but how do we measure that growth? Using growth rates....

How do we think about enterprise-level data and analytics? And how do we start thinking about multi-sources of truth? I’ve landed on the concept of starting at the last mile, and in this article, I’ll walk you through it....

Analytics can enable you to access a bunch more benefits for you and your customers. But it requires the right approach to really provide the value you need - which is where embedded analytics comes in....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable people. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....