Growth & Metrics

Metrics and KPIs are invaluable to help you understand changes in product performance, customer behavior, and resulting revenues but in the data age it can be difficult to separate signals from noise. Understand how to use your data and metrics to drive growth.

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Sales-led to product-driven: A CPO's guide to sustainable SaaS growth transformation

Discover PayFit's journey from sales-led to product-driven SaaS, including key strategies, challenges, and insights for successful transformation....

Optimizing SaaS ROI: 20 key SaaS metrics (+ formulas)

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Growth & Metrics

Optimizing SaaS ROI: 20 key SaaS metrics (+ formulas)

Software as a service (SaaS) metrics are ways businesses track their progress toward goals and spot areas for improvement....

Don't let time steal your profits: How to reduce your time to value metric in SaaS

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Growth & Metrics

Don't let time steal your profits: How to reduce your time to value metric in SaaS

We cover actionable steps to help you reduce your TTV and turn hesitant customers into loyal advocates, all while strengthening your financial position....

The $100 million ARR blueprint: Crafting a successful B2B SaaS go-to-market engine

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Growth & Metrics

The $100 million ARR blueprint: Crafting a successful B2B SaaS go-to-market engine

What does it take to build a $100 million ARR SaaS go-to-market engine? Robert Gimbel shares his insights on scaling, strategy, and execution...

The 4 surprising SaaS buying trends reshaping growth strategies

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Membership content

The 4 surprising SaaS buying trends reshaping growth strategies

Get ready to challenge your assumptions of what truly drives efficient growth in today's climate with 2 SaaS industry giants....

Product-led metrics unpacked: Measuring your product-led success

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Product Management

Product-led metrics unpacked: Measuring your product-led success

This guide cuts through the complexity and provides a roadmap to help you evaluate your PLG strategy and ensure you're on the right track....

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Artificial Intelligence

How to use GPT-4o for SaaS growth

Discover how SaaS companies can leverage ChatGPT 4o to boost efficiency, streamline data analysis, and generate dynamic, exciting content....

Go-to-market strategy:The roadmap to SaaS success

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Marketing

Go-to-market strategy:The roadmap to SaaS success

In this article, I will share insights from my experience, offering a roadmap for creating a successful Go-to-Market (GTM) strategy, driving revenue, and utilizing...

The top 10 SaaS financial metrics YOU need in 2024

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Growth & Metrics

The top 10 SaaS financial metrics YOU need in 2024

Are you ready to unlock the power of data and drive sustainable growth for your SaaS business?...

Product marketing at every stage of growth

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Growth & Metrics

Product marketing at every stage of growth

Spencer Grover, a PMM at Salesforce, guides you through the product marketing strategies for every stage of SaaS growth....

Driving profitable SaaS growth in a crowded market

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Growth & Metrics

Driving profitable SaaS growth in a crowded market

Kyle Racki, CEO at Proposify shares key lessons on how to drive profitable, scalable growth in today's challenging market...

Elevate your scaling game: Top 3 frameworks for success metrics and board updates

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Growth & Metrics

Elevate your scaling game: Top 3 frameworks for success metrics and board updates

David Appel, Global Head of SaaS Vertical at Sage, demonstrates how to develop expert frameworks for aligning key stakeholders behind the metrics that matter most....

How to build the perfect email cadence for maximum conversion

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Marketing

How to build the perfect email cadence for maximum conversion

Struggling with email conversion rates? Check out Isioma Ogwuda's step-by-step guide to the perfect email marketing cadence....

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Product-led growth insights from unexpected sources

Boma Tai-Osagbemi, Global Director of Product at HelloFresh, demonstrates how to breeak out of the product silo and draw inspiration from surprising sources....

Web optimization strategies to boost SaaS conversions

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Growth & Metrics

Web optimization strategies to boost SaaS conversions

In this blog, we will dive deep into the world of simple yet highly effective optimization strategies tailored explicitly to SaaS products....