Leadership & Strategy

There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....

Over many years of working with some of the largest companies to deliver their educational programs at scale, we recognized a pattern in the structure of the most successful programs....

The shift from a startup to a scale-up SaaS business can be a bumpy transition. Luckily Kyle Racki, Co-Founder and CEO of Proposify, is on hand to talk us through the right time to transition, learning to let go and the scale up mentality....

It can feel like an up-hill struggle, trying to re-engage customers who’ve been lost to churn and are therefore no longer part of your clientele. It’s a situation all businesses will find themselves in at some point. The solution? Have a strong customer success strategy in place....

Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....

In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....

Social media is one of the best channels to use to improve your retention. With over 3.6 billion people using social media globally, it’s not only great for reaching out to wider audiences, but also for getting to know and engaging with current clients....

Your employee's time is vital. To be agile in your organization, you need to host meetings that are quick, well organized and productive....

Management debt: it's a prevalent, but entirely avoidable, blight that affects every department in business. And we're afraid to say, this can hit customer success too....

As a start-up, you have a great arsenal of tools to win a client and the account teams of the big firm have their fair share of issues to deal with....

With benefits like improved customer onboarding, increased product usage, and faster time to value, digital customer education is a no-brainer. The question is: When adopting a customer education platform (CEP), is it better to build or buy?...

Spencer Coon, Co-founder, and COO at Beamer talks us through how to manage a continuous customer feedback loop that provides valuable, actionable information you can use to consistently improve your product, and why there’s no such thing as bad feedback....

Neil barman, Chief Growth Officer at Yellow Messenger, talks us through the techniques and strategies you need to accelerate growth in just one year....

Kim Beinborn, Head of Customer Success at AMER HT Central, Slack, offers advice on avoiding micromanaging remote employees, best practices for introducing new hires, and what to do if you’re self-managing....

Thought leadership refers to, “the practice of developing important new ways of thinking that influence others”. But how does that translate to business? What does it mean today, and how can it help your SaaS business grow?...