Marketing

The process of defining and grouping consumers into subsets based on attributes like need, want, and motivation, helps you make more actionable and informed decisions about who to reach with the right content at the right time....

The 4 P’s of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: but is it still relevant in the digital age?...

Join us on Wednesday, March 17th for an exclusive AMA with Sharon Biggar, VP of Marketing at Hotjar. She'll answering all of your burning questions on why brand marketing should be more data-driven, so come prepared to find out some exciting insights....

What's the difference between product-led, sales-led, marketing-led, and customer-led growth? We're here with an overview that displays the best approach for your business....

Brenda Harris, Senior Sales Enablement Manager at Oracle gave a brief history of sales enablement and what it entails, before detailing how best to approach sales training...

There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role in customers’ perception of whether a product is awesome, or just ‘OK’....