Membership content

Members-only

Your five-step playbook for successfully raising prices

Raising prices is a delicate operation for SaaS orgs, but product marketing maestro Josh Bean is here to show you all the hacks to stay profitable....

A fresh perspective: The power of beginning at the end

Members-only

Membership content

A fresh perspective: The power of beginning at the end

Founder Mark Ghermezian shares his experiences on hiring slow, firing fast, taking risks, cultivating innovation, and assembling an A-team....

How to assemble a startup dream team: 6 battle-tested strategies

Members-only

Membership content

How to assemble a startup dream team: 6 battle-tested strategies

Here I'll share my top lessons on hiring slow, firing fast, taking risks, cultivating innovation, and assembling an A-team…...

Product adoption - How we aligned all departments around a single KPI

Members-only

Membership content

Product adoption - How we aligned all departments around a single KPI

Product Operations Director, Rachel Frenkel BenHanoch, outlines how her orgnaization were able to align their operations behind the product adoption metric....

SME collaboration: The key to impactful enablement programs

Members-only

Membership content

SME collaboration: The key to impactful enablement programs

Sonia Pupaza, Field Enablement Manger at Camunda, delivers a masterclass on launching a successful sales enablement program....

The Rule of 78: Getting to grips with the high cost of delayed launches

Members-only

Membership content

The Rule of 78: Getting to grips with the high cost of delayed launches

Launch delays are costly; here's how you can eliminate hurdles and streamline your launch process....

The power of the product lifecycle - guiding you from concept to launch

Members-only

Membership content

The power of the product lifecycle - guiding you from concept to launch

Smriti Motwani, VP of Operations, Product & Engineering at Palo Alto Networks, presents this expert guide to mastering the product lifecycle....

Collaborate, create and disrupt to elevate the customer experience

Members-only

Membership content

Collaborate, create and disrupt to elevate the customer experience

Karim Hambach, Sr. Customer Success Manager at Adobe, shares the pivotal strategies that make Adobe a partner in their clients' success stories....

We have liftoff: Turning your launch process from chaos to competitive advantage

Members-only

Membership content

We have liftoff: Turning your launch process from chaos to competitive advantage

Derek Osgood, CEO at Ignition, demonstrates how to streamline your product launch process, so your product can really soar!...

Uniting product-led and sales-led growth models in the SaaS sphere

Members-only

Membership content

Uniting product-led and sales-led growth models in the SaaS sphere

Saurav Sharma, Amazon's Senior Product Manager, offers valuable insights to help companies navigate PLG and SLG complexities in the competitive SaaS market....

Shortening salespeople's time-to-confidence

Members-only

Membership content

Shortening salespeople's time-to-confidence

Confidence is one of the most important qualities a sales rep can have. But how do measure it? Russell Zack, Head of Revenue at Second Nature, lays it all out....

A practical guide to creating a winning positioning and messaging strategy

Members-only

SaaS

A practical guide to creating a winning positioning and messaging strategy

In this article, Head of Core Product Marketing at Atlassian, showcases best practices and processes for crafting the positioning and messaging of your products....

Breaking down barriers: Strategies for successful SaaS global expansion

Members-only

Growth & Metrics

Breaking down barriers: Strategies for successful SaaS global expansion

David Vogelpohl, CMO of Fastspring, delivers a step-by-step guide to rolling out your pricing strategy across the globe....

Members-only

Accelerating your routes-to-market with optimized GTM alignment

Janani Nagarajan, Senior Director of Product Marketing at CrowdStrike, delivers an exemplary go to market strategy....

Members-only

Sales

Aligning sales with post-sales to drive customer lifetime value

Customer Success leaders Minna Vaisanen and Nieves Canada outline how to bridge the gap between sales and customer success....

Membership content

Learn from Saas leaders from companies like Typeform, Zuora, New Relic, Atlassian, Buffer, and more, with your very own biweekly dose of exclusive, membership-only content.