SaaS Alliance
Log in Membership
x close
Nothing to display...
or view by:
Customer Success Product Management Finance & Investment Marketing Sales Diversity, Equity & Inclusion Data & insights Leadership & Strategy Operations
15 December 2023 12 min read

The power of the product lifecycle - guiding you from concept to launch

Membership content
Smriti Motwani

Smriti Motwani

Read More

SaaS Alliance icon

Become a member to see the rest

Certain pieces of content are only available to FoSaaS members and you’ve landed on one of them. To access tonnes of articles like this and more, get yourself signed up.

Subscribe now

Already a member? Awesome Sign in

SaaS Alliance icon

Get product marketing certified.

PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned.

Get certified

Written by:

Smriti Motwani

Smriti Motwani

VP of Operations, Product & Engineering at Palo Alto Networks.

Read More

Get industry insights


More in Membership content

How Adobe leverages AI to transform their go-to-market strategies
Members-only

How Adobe leverages AI to transform their go-to-market strategies

Learn how Adobe uses AI to boost their go-to-market strategies with smarter insights, dynamic pricing, and personalized marketing....
6 min read
The revolutionary power of internal branding
Members-only

The revolutionary power of internal branding

John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. His internal racecar brand aligned teams to his vision and strategy, creating excitement that put the struggling product on track to hit its goals....
9 min read
Sales-led to product-driven: A CPO's guide to sustainable SaaS growth transformation
Members-only

Sales-led to product-driven: A CPO's guide to sustainable SaaS growth transformation

Discover PayFit's journey from sales-led to product-driven SaaS, including key strategies, challenges, and insights for successful transformation....
7 min read
SaaS Alliance icon SaaS Alliance
—
The power of the product lifecycle - guiding you from concept to launch
SaaS Alliance was founded in early 2020 with a mission of creating a one-stop-shop of resources, content, and learning materials for those in SaaS.

Let’s drive innovation, evolution and growth. Together.
ABOUT
  • Contribute
  • Media Guide
  • Ambassadors
  • Mission
  • Privacy Policy
  • Terms of Service
RESOURCES
  • Podcasts
  • Reports
GENERAL
  • Events
  • Membership
  • Community
Learn
Customer Success Product Management Finance & Investment Marketing Sales Diversity, Equity & Inclusion Data & insights Leadership & Strategy Operations